Golden Shoes is located in downtown Traverse City, Michigan. I worked there for nearly six years, and I was in charge of developing their Instagram account, in order to showcase the unique products we carried and engage with our clients.
The goal was to showcase new and exciting styles in a way that would engage our clients outside of their time in the store. The business has been downtown for over 60 years under current ownership, and the building has been a shoe store for over 100 years. It was important to cultivate the sense of community that is a major part of the brand identity, while reminding people that the store still has it’s finger on the pulse of current fashion from quality brands. Social media presence was a way to allow younger, tech-savvy generations to engage with the business in a way that is familiar and fun for them.
The store has continued to grow its online presence, and has recently used Instagram to host a photo submission contest.
I have to admit, this project was a lot of fun. I loved the challenge that a very specific product line created, and it was fun to capture the spirit of a thriving, third-generation business.
